Before joining COMPASS as Managing Partner, Alexander was the founder and director of the Venue Group in Singapore, which successfully built teams of talents and created new business for global brands such as Puma, Raf Simons, and Dirk Bikkembergs, as their exclusive distributor in Southeast Asia.
For reinforcing Singapore's position as the lifestyle capital of the region, the government honored Alexander in 2006 with the "New Entrepreneur of the Year" award.